MKT 310 - Principles of Marketing

Show Details for Open Courses Only

Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1219 LEC M  6:00 PM  -  8:50 PM  Broome Library 2490 John Griffin Course Closed Class Details Course Textbook Information In Person Class
1 02 1220 LEC W  9:00 AM  -  11:50 AM  Bell Tower 1302 John Griffin Course Closed Class Details Course Textbook Information In Person Class
1 03 1221 LEC TTH  12:00 PM  -  1:15 PM  Smith Decision Center 1908 Susan Andrzejewski Course Closed Class Details Course Textbook Information In Person Class
1 04 1222 LEC TTH  1:30 PM  -  2:45 PM  Bell Tower 2572 Ekin Pehlivan Course Open Class Details In Person Class
1 05 1223 LEC TTH  3:00 PM  -  4:15 PM  Bell Tower 2515 Ekin Pehlivan Course Closed Class Details In Person Class

Key for Course Detail Icons

  • Course open= Course Open
  • course closed= Course Closed
  • course details= Course Details
  • textbook info= Textbook Info
  • General Education Class= General Education
  • Extended University Class= Extended University
  • Service Learning Class= Service-Learning
  • In Person Course= In Person Course
  • Asynchronous Online Course= Asynchronous Online Course
  • Synchronous Online Course= Synchronous Online Course
  • Synchronous/Asynchronous Course= Synchronous/Asynchronous Course
  • No Cost Course Materials= No Cost Course Materials
  • Low Cost Course Materials= Low Cost Course Materials