MKT 310 - Principles of Marketing

Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Meeting Information

Info current as 11/15/2024
Days Times Room Meeting Dates Instructor
M  6:00 PM  -  8:50 PM  Broome Library 2490 8/22/2015 - 12/21/2015 John Griffin

Status: Closed
Class Number: 1219
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/22/2015 - 12/21/2015
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 35
Available Seats: 0
Wait List Capacity: 20
Wait List Total: 0

Textbook / Other Materials

Status: Required
ISBN: 978-0132744034
Title: Marketing: An Introduction
Publisher: Prentice Hall/ Pearson
Author: Armstrong & Kotler

More textbook information including prices

Enrollment Information

  • Upper Division