Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1745 | LEC | TH | 09:00 AM - 11:50 AM | Bell Tower 2414 | Alysha Hachey |
|
Key for Course Detail Icons
| = Course Open |
 = Course Closed |
= Course Details |
 = Textbook Info |
 = General Education |
 = Extended University |
 = Service Learning |
= In Person |
 = Asynchronous Online |
 = Synchronous Online |
 = Synchronous/Asynchronous |
 = Blended |
 = No Cost Course Materials |
 = Low Cost Course Materials |