Class Number: 1745
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| TH | 09:00 AM - 11:50 AM | 08/23/2025 - 12/13/2025 | Bell Tower 2414 | Alysha Hachey |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 08/23/2025
End Date: 12/13/2025
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 9
Available Seats: 26
Wait List Capacity: 15
Wait List Total: 0
Enrollment Information
- Upper Division
- In-Person
Notes
- Prerequisite course required. Consult CSUCI Catalog