MKT 409 - Marketing Research
Show Details for Open Courses Only
Description
Hours: Three hours lecture per week Prerequisite: MKT 310 and one of the following: MATH 329, MATH 352, and POLS 310 or SOC 325 Description: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1963 | LEC | TH | 4:00 PM - 6:50 PM | Del Norte Hall 2530 | Ekin Pehlivan |
|
Key for Course Detail Icons
- = Course Open
= Course Closed 
= Course Details 
= Textbook Info
= General Education
= Extended University
= Service-Learning- = In Person Course
= Asynchronous Online Course
= Synchronous Online Course
= Synchronous/Asynchronous Course
= No Cost Course Materials
= Low Cost Course Materials