MKT 310 - Principles of Marketing

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Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1961 LEC W  3:00 PM  -  5:50 PM  Sierra Hall 1411 Michael Prior Course Open Class Details In Person Class
1 02 1962 LEC TTH  5:30 PM  -  6:45 PM  Bell Tower 2582 Taylan Yalcin Course Open Class Details In Person Class

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