MKT 311 - Consumer Behavior
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Description
Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 2738 | LEC | W | 3:00 PM - 5:50 PM | Bell Tower 2572 | Susan Andrzejewski |
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