MKT 311 - Consumer Behavior
Description
Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
Meeting Information
| Days | Times | Room | Meeting Dates | Instructor |
|---|---|---|---|---|
| W | 3:00 PM - 5:50 PM | Bell Tower 2572 | 1/17/2015 - 5/15/2015 | Susan Andrzejewski |
Status: Closed
Class Number: 2738
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 1/17/2015 - 5/15/2015
Grading: Letter Grade
Class Availability
Information below is 24 hours old.
Enrollment Total: 35
Available Seats: 0
Wait List Capacity: 20
Wait List Total: 0
Textbook / Other Materials
Status: RequiredISBN: 9780061241895
Title: Influence: The Science of Persuasion, Revised Edit
Publisher: Harper Business
Author: Robert B. Cialdini
Status: Required
ISBN: 9780060005696
Title: The Paradox of Choice: Why Less is More
Publisher: Harper Perennial
Author: Barry Schwartz
Status: Required
ISBN: 9780061353246
Title: Predictably Irrational, Revised and Expanded Editi
Publisher: Harper Perennial
Author: Dan Ariely
Status: Required
ISBN: 9780385523899
Title: Buy-o-logy: Truth & Lies About Why We Buy
Publisher: Crown Business
Author: Martin Lindstrom
More textbook information including prices
Enrollment Information
- Upper Division