MKT 431 - Digital Advertising

Show Details for Open Courses Only

Description

Hours: Three hours seminar per week Prerequisite: Junior or Senior Standing Description: Presents and analyzes contemporary digital advertising with a strong emphasis on programmatic advertising, which is the automated buying and selling of digital advertising spots. Topics include the history of digital advertising, how the programmatic advertising industry works, the roles it plays in society, privacy concerns that arise with it, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of managing a programmatic advertising campaign.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1056 SEM MW  12:00 PM  -  1:15 PM  Online Dylan Cooper Course Open Class Details Synchronous Online Class

Key for Course Detail Icons

  • Course open= Course Open
  • course closed= Course Closed
  • course details= Course Details
  • textbook info= Textbook Info
  • General Education Class= General Education
  • Extended University Class= Extended University
  • Service Learning Class= Service-Learning
  • In Person Course= In Person Course
  • Asynchronous Online Course= Asynchronous Online Course
  • Synchronous Online Course= Synchronous Online Course
  • Synchronous/Asynchronous Course= Synchronous/Asynchronous Course
  • No Cost Course Materials= No Cost Course Materials
  • Low Cost Course Materials= Low Cost Course Materials