MKT 320 - Marketing Strategy
Show Details for Open Courses Only
Description
Hours: Three hours lecture per week Prerequisite: MKT 310, or concurrent enrollment is permitted Includes strategic analysis of a firm's activities from the marketer's point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 2228 | LEC | TTH | 1:30 PM - 2:45 PM | Bell Tower 2424 | Ekin Pehlivan |
|
Key for Course Detail Icons
- = Course Open
= Course Closed 
= Course Details 
= Textbook Info
= General Education
= Extended University
= Service-Learning- = In Person Course
= Asynchronous Online Course
= Synchronous Online Course
= Synchronous/Asynchronous Course
= No Cost Course Materials
= Low Cost Course Materials