MKT 320 - Marketing Strategy

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Description

Hours: Three hours lecture per week Prerequisite: MKT 310, or concurrent enrollment is permitted Includes strategic analysis of a firm's activities from the marketer's point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

Units: 3.00
Grading: Letter Grade

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Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1224 LEC TTH  6:00 PM  -  7:15 PM  Bell Tower 1424 Ekin Pehlivan Course Open Class Details Service Learning Class In Person Class
E11 1 2724 LEC ARR Online Ekin Pehlivan Course Open Class Details Extended University Class In Person Class

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