MKT 320 - Marketing Strategy

Description

Hours: Three hours lecture per week Prerequisite: MKT 310, or concurrent enrollment is permitted Includes strategic analysis of a firm's activities from the marketer's point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

Meeting Information

Status: Open
Class Number: 1224
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/22/2015 - 12/21/2015
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 14
Available Seats: 21
Wait List Capacity: 20
Wait List Total: 0

Enrollment Information

• Upper Division
• Service Learning Course

Notes