Description: Hours: Three hours seminar per week
Prerequisite: Junior Standing
Description: Presents and analyzes contemporary search engine advertising; computer automated buying and selling of digital advertising spots according to search queries. The course employs an experiential learning program through a semester-long search engine advertising project as part of Google Non-profit Marketing Immersion program. In this program, the students are matched with a real-life non-profit client in order to build and run a 4-week-long search engine advertising campaign with a $10,000 budget provided by Google Ad Grants.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1250 | SEM | TTH | 03:00 PM - 04:15 PM | Bell Tower 2582 | Taylan Yalcin |
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Key for Course Detail Icons
| = Course Open |
 = Course Closed |
= Course Details |
 = Textbook Info |
 = General Education |
 = Extended University |
 = Service Learning |
= In Person |
 = Asynchronous Online |
 = Synchronous Online |
 = Synchronous/Asynchronous |
 = Blended |
 = No Cost Course Materials |
 = Low Cost Course Materials |