MKT 432 - Search Engine Advertising

Class Number: 1250

Description: Hours: Three hours seminar per week Prerequisite: Junior Standing Description: Presents and analyzes contemporary search engine advertising; computer automated buying and selling of digital advertising spots according to search queries. The course employs an experiential learning program through a semester-long search engine advertising project as part of Google Non-profit Marketing Immersion program. In this program, the students are matched with a real-life non-profit client in order to build and run a 4-week-long search engine advertising campaign with a $10,000 budget provided by Google Ad Grants.

Status: Open

Session: Regular Academic Session

Units: 3.00

Class Components: Seminar

Career: Undergraduate

Start Date: 01/24/2026

End Date: 05/22/2026

Grading: Letter Grade

Enrollment Total: 13

Available Seats: 22

Wait List Capacity: 15

Wait List Total: 0