Description: Hours: Three hours lecture per week
Prerequisite: MKT 310 and one of the following: MATH 329, MATH 352, and POLS 310 or SOC 325
Description: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 2020 | LEC | W | 12:00 PM - 02:50 PM | Bell Tower 2582 | Alysha Hachey |
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Key for Course Detail Icons
| = Course Open |
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| = Textbook Info |
 = General Education |
 = Extended University |
 = Service Learning |
= In Person |
 = Asynchronous Online |
 = Synchronous Online |
 = Synchronous/Asynchronous |
 = Blended |
 = No Cost Course Materials |
 = Low Cost Course Materials |