Description: Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.
Units: 3.00
Grading: Letter Grade
Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1961 LEC W 03:00 PM - 05:50 PM Sierra Hall 1411 Michael Prior Course open Course Details In Person Online Course
1 02 1962 LEC TTH 05:30 PM - 06:45 PM Bell Tower 2582 Taylan Yalcin Course open Course Details In Person Online Course
E11 1 2496 LEC ARR Online Cristina Nistor Course open Course Details Asynchronous Online Course Extended University Course
E11 2 2596 LEC ARR Online Cristina Nistor Course Closed Course Details Asynchronous Online Course Extended University Course

Key for Course Detail Icons

Course open= Course Open Course Closed= Course Closed Course Details= Course Details
Textbook Info= Textbook Info General Education Class= General Education Extended University Class= Extended University
Service Learning Class= Service Learning In Person Class= In Person Asynchronous Online Class= Asynchronous Online
Synchronous Online Class= Synchronous Online Synchronous/Asynchronous Class= Synchronous/Asynchronous Blended Class= Blended
Synchronous/Asynchronous Class= No Cost Course Materials Low Cost Course Materials= Low Cost Course Materials
Back to Top ↑