Description: Hours: Three hours seminar per week
Prerequisites: MKT 310
Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1964 | SEM | TTH | 01:00 PM - 02:15 PM | Del Norte Hall 1555 | Taylan Yalcin |
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 = General Education |
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