Class Number: 2737
Description: Hours: Three hours lecture per week
Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing
Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| TTH | 09:00 AM - 10:15 AM | 01/17/2015 - 05/15/2015 | Smith Decision Center 1908 | Susan Andrzejewski |
Status: Closed
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 01/17/2015
End Date: 05/15/2015
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 64
Available Seats: 0
Wait List Capacity: 10
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9781422104606
Title: What is Marketing?
Author: Alvin J. Silk
Publish: Harvard Business Review Press
Textbook Status: Required
ISBN: 9781591845331
Title: All Marketers are Liars: The Underground Classic T
Author: Seth Godin
Publish: Portfolio Trade
Textbook Status: Required
ISBN: 9781591847380
Title: Growth Hacker Marketing: A Primer on the Future of
Author: Ryan Holiday
Publish: Portfolio Trade
More textbook information including prices
Enrollment Information
- Upper Division