Class Number: 1576
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| W | 09:00 AM - 11:50 AM | 08/21/2021 - 12/11/2021 | Online | Ekin Pehlivan |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 08/21/2021
End Date: 12/11/2021
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 33
Available Seats: 2
Wait List Capacity: 5
Wait List Total: 0
Enrollment Information
- Upper Division
- Online Synchronous
Notes
- Prerequisite course required. Consult CSUCI Catalog