Class Number: 1994
Description: Hours: Three hours seminar per week
Prerequisites: Consent of the instructor
In-depth analysis of current topics in marketing. Topics vary each semester.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| TTH | 10:30 AM - 11:45 AM | 08/25/2018 - 12/21/2018 | Bell Tower 2352 | Taylan Yalcin |
Status: Closed
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Start Date: 08/25/2018
End Date: 12/21/2018
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 20
Available Seats: 0
Wait List Capacity: 15
Wait List Total: 0
Enrollment Information
- Upper Division
- Repeat 2 times up to 6 units.
- Repeatable by topic.
Notes
- This course will explore how digital advertising (e.g., on web browsers and phones) is bought and sold. We will focus on programmatic advertising, which is the sale of digital advertising through automated real-time bidding markets for advertising spots. Students will gain an understanding of how programmatic advertising works, the role it plays in society, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of running a programmatic advertising campaign.