Class Number: 1061
Description: Hours: Three hours lecture per week
Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing
Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| M | 06:00 PM - 08:50 PM | 08/27/2016 - 12/23/2016 | Smith Decision Center 1908 | John Griffin |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 08/27/2016
End Date: 12/23/2016
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 34
Available Seats: 1
Wait List Capacity: 5
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9780133451276
Title: Marketing: Intro (w/out Access)
Author: Armstrong
Publish: Pearson
Textbook Status: Required
ISBN: 9780133921052
Title: Marketing: An Introduction, 12/e
Author: Kotler Gary Armstrong
Publish: PEARSON EDUCATION
Textbook Status: Required
ISBN: 9780133825626
Title: Marketing: An Introduction
Author: Armstrong
Publish: Pearson
More textbook information including prices
Enrollment Information
- Upper Division