MKT 410 - International Marketing Mgt

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Description

Hours: Three hours seminar per week Prerequisites: MKT 310 Focuses on developing an environmental/cultural approach to global marketing. Topics covered include: cultural and social forces, political and regulatory climate, global buyer behavior, and global marketing strategies. Cases, research, and marketing plans are used to apply marketing concepts to global opportunities and environments.

Units: 3.00
Grading: Letter Grade

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Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 2030 LEC TTH  1:30 PM  -  2:45 PM  Broome Library 2330 Maria Ballesteros-Sola Course Open Class Details In Person Class No Cost Course Materials

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