MKT 311 - Consumer Behavior

Show Details for Open Courses Only

Description

Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 2528 LEC MW  9:00 AM  -  10:15 AM  Bell Tower 1422 Alysha Hachey Course Open Class Details Course Textbook Information In Person Class

Key for Course Detail Icons

  • Course open= Course Open
  • course closed= Course Closed
  • course details= Course Details
  • textbook info= Textbook Info
  • General Education Class= General Education
  • Extended University Class= Extended University
  • Service Learning Class= Service-Learning
  • In Person Course= In Person Course
  • Asynchronous Online Course= Asynchronous Online Course
  • Synchronous Online Course= Synchronous Online Course
  • Synchronous/Asynchronous Course= Synchronous/Asynchronous Course
  • No Cost Course Materials= No Cost Course Materials
  • Low Cost Course Materials= Low Cost Course Materials