MKT 411 - New Product Development & Mgt

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Description

Hours: Three hours seminar per week Prerequisites: MKT 310 Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.

Units: 3.00
Grading: Letter Grade

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Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 2611 SEM TTH  6:00 PM  -  7:15 PM  Bell Tower 2372 Taylan Yalcin Course Open Class Details In Person Class

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