MKT 310 - Principles of Marketing

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Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes

Session	Section	Class #	Type	Days	Time	Location	Instructor	Course Details [Key]
1	03	2607	LEC	TTH	1:30 PM  -  2:45 PM	Broome Library 2330	Taylan Yalcin
1	04	2608	LEC	TTH	3:00 PM  -  4:15 PM	Broome Library 2330	Taylan Yalcin
1	05	2609	LEC	TTH	6:00 PM  -  7:15 PM	Smith Decision Center 1908	Ekin Pehlivan