MKT 410 - International Marketing Mgt
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Description
Hours: Three hours seminar per week Prerequisites: MKT 310 Focuses on developing an environmental/cultural approach to global marketing. Topics covered include: cultural and social forces, political and regulatory climate, global buyer behavior, and global marketing strategies. Cases, research, and marketing plans are used to apply marketing concepts to global opportunities and environments.
Units: 3.00
Grading: Letter Grade
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