MKT 310 - Principles of Marketing

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Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes

Session	Section	Class #	Type	Days	Time	Location	Instructor	Course Details [Key]
1	01	1541	LEC	MW	1:30 PM  -  2:45 PM	Smith Decision Center 1908	John Griffin
1	02	1542	LEC	TTH	9:00 AM  -  10:15 AM	Bell Tower 1602	Taylan Yalcin
1	03	1543	LEC	TTH	10:30 AM  -  11:45 AM	Bell Tower 1602	Taylan Yalcin
1	04	1544	LEC	TTH	12:00 PM  -  1:15 PM	Bell Tower 1602	Taylan Yalcin
1	05	1545	LEC	TTH	1:30 PM  -  2:45 PM	Smith Decision Center 1908	Ekin Pehlivan
1	06	1546	LEC	F	9:00 AM  -  11:50 AM	Bell Tower 1352	Maria Ballesteros-Sola
E10	1	2774	LEC	ARR		Online	Maria Ballesteros-Sola
E1	1	2787	LEC	T	6:30 PM  -  9:30 PM	Goleta Room 1	David Damron