MKT 415 - Brand Management

Show Details for Open Courses Only

Description

Hours: Three hours lecture per week Prerequisite: MKT 310 Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 2084 LEC W  12:00 PM  -  2:50 PM  Bell Tower 1602 Ekin Pehlivan Course Open Class Details In Person Class

Key for Course Detail Icons

  • Course open= Course Open
  • course closed= Course Closed
  • course details= Course Details
  • textbook info= Textbook Info
  • General Education Class= General Education
  • Extended University Class= Extended University
  • Service Learning Class= Service-Learning
  • In Person Course= In Person Course
  • Asynchronous Online Course= Asynchronous Online Course
  • Synchronous Online Course= Synchronous Online Course
  • Synchronous/Asynchronous Course= Synchronous/Asynchronous Course
  • No Cost Course Materials= No Cost Course Materials
  • Low Cost Course Materials= Low Cost Course Materials