MKT 310 - Principles of Marketing
Show Details for Open Courses Only
Description
Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1882 | LEC | M | 9:00 AM - 11:50 AM | Bell Tower 2582 | Maria Ballesteros-Sola |
|
| 1 | 02 | 1883 | LEC | W | 9:00 AM - 11:50 AM | Bell Tower 2582 | Michael Prior |
|
Key for Course Detail Icons
- = Course Open
- = Course Closed
= Course Details 
= Textbook Info
= General Education
= Extended University
= Service-Learning- = In Person Course
= Asynchronous Online Course
= Synchronous Online Course
= Synchronous/Asynchronous Course- = No Cost Course Materials
= Low Cost Course Materials