MKT 415 - Brand Management

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Description

Hours: Three hours lecture per week Prerequisite: MKT 310 Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes
Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1576 LEC W  9:00 AM  -  11:50 AM  Online Ekin Pehlivan Course Open Class Details Synchronous Online Class

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