MKT 415 - Brand Management
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Description
Hours: Three hours lecture per week Prerequisite: MKT 310 Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1167 | LEC | TTH | 6:00 PM - 7:15 PM | Bell Tower 1424 | Ekin Pehlivan |
|
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