MKT 310 - Principles of Marketing

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Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info has been updated in the last 30 minutes

Session	Section	Class #	Type	Days	Time	Location	Instructor	Course Details [Key]
1	1	3953	LEC	M	12:00 PM  -  2:50 PM	Smith Decision Center 1908	Susan Andrzejewski
1	2	3954	LEC	T	9:00 AM  -  11:50 AM	Bell Tower 1642	Susan Andrzejewski
1	3	3955	LEC	T	6:00 PM  -  8:50 PM	Smith Decision Center 1908	Ekin Pehlivan
1	4	3956	LEC	TTH	3:00 PM  -  4:15 PM	Smith Decision Center 1908	Ekin Pehlivan
1	5	3957	LEC	TTH	4:30 PM  -  5:45 PM	Smith Decision Center 1908	Ekin Pehlivan
1	6	3958	LEC	W	3:00 PM  -  5:50 PM	Smith Decision Center 1908	Susan Andrzejewski