MKT 311 - Consumer Behavior

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Description

Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.

Units: 3.00
Grading: Letter Grade

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Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 1062 LEC MW  1:30 PM  -  2:45 PM  Broome Library 1750 Susan Andrzejewski Course Open Class Details Course Textbook Information In Person Class

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