MKT 431 - Digital Advertising

Description

Hours: Three hours seminar per week Prerequisite: Junior or Senior Standing Description: Presents and analyzes contemporary digital advertising with a strong emphasis on programmatic advertising, which is the automated buying and selling of digital advertising spots. Topics include the history of digital advertising, how the programmatic advertising industry works, the roles it plays in society, privacy concerns that arise with it, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of managing a programmatic advertising campaign.

Meeting Information

Info current as 12/28/2024
Days Times Room Meeting Dates Instructor
MW  3:00 PM  -  4:15 PM  Smith Decision Center 1908 1/21/2023 - 5/19/2023 Shu Min Chien

Status: Open
Class Number: 1440
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Dates: 1/21/2023 - 5/19/2023
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 15
Available Seats: 3
Wait List Capacity: 10
Wait List Total: 0

Enrollment Information

  • Upper Division
  • Includes any In Person Meeting

Notes

Open to Juniors and Seniors Only
Cross-listed course