MKT 490 - Special Topics
Description
Hours: Three hours seminar per week Prerequisites: Consent of the instructor In-depth analysis of current topics in marketing. Topics vary each semester.
Meeting Information
| Days | Times | Room | Meeting Dates | Instructor |
|---|---|---|---|---|
| MW | 12:00 PM - 1:15 PM | Bell Tower 2352 | 1/19/2019 - 5/24/2019 | Dylan Cooper |
Status: Open
Class Number: 2612
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Dates: 1/19/2019 - 5/24/2019
Grading: Letter Grade
Class Availability
Information below is 24 hours old.
Enrollment Total: 17
Available Seats: 3
Wait List Capacity: 0
Wait List Total: 0
Enrollment Information
- Upper Division
- Repeat 2 times up to 6 units.
- Repeatable by topic.
Notes
Prerequisite course required. Consult CSUCI CatalogConsent of Instructor Required
This course will explore how digital advertising (e.g., on web browsers and phones) is bought and sold. We will focus on programmatic advertising, which is the sale of digital advertising through automated real-time bidding markets for advertising spots. Students will gain an understanding of how programmatic advertising works, the role it plays in society, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of running a programmatic advertising campaign