Spring 2018 Course Offerings

MKT 410 - International Marketing Mgt

Description

Hours: Three hours seminar per week Prerequisites: MKT 310 Focuses on developing an environmental/cultural approach to global marketing. Topics covered include: cultural and social forces, political and regulatory climate, global buyer behavior, and global marketing strategies. Cases, research, and marketing plans are used to apply marketing concepts to global opportunities and environments.

Meeting Information

Info current as 11/13/2024
Days Times Room Meeting Dates Instructor
TTH  12:00 PM  -  1:15 PM  Smith Decision Center 1908 1/20/2018 - 5/25/2018 Ekin Pehlivan
Online 1/20/2018 - 5/25/2018 Ekin Pehlivan

Status: Closed
Class Number: 1564
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 1/20/2018 - 5/25/2018
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 37
Available Seats: 0
Wait List Capacity: 5
Wait List Total: 0

Enrollment Information

  • Upper Division

Notes

Prerequisite course required. Consult CSUCI Catalog
Class includes Germany trip. Students will pay transportation only