COMM 325 - Media Campaigns
Description
Hours: Three hours lecture per week Description: Health communication media campaigns are designed to increase awareness, modify beliefs and attitudes, and change behaviors in a positive way. This course is designed to sharpen students' understanding of the process of researching, planning, implementing and evaluating communication campaigns in the health context.
Meeting Information
| Days | Times | Room | Meeting Dates | Instructor |
|---|---|---|---|---|
| MW | 6:00 PM - 7:15 PM | Bell Tower 1704 | 1/17/2015 - 5/15/2015 | Vivian Henchy |
Status: Closed
Class Number: 2844
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 1/17/2015 - 5/15/2015
Grading: Letter Grade
Class Availability
Information below is 24 hours old.
Enrollment Total: 24
Available Seats: 0
Wait List Capacity: 10
Wait List Total: 0
Textbook / Other Materials
Status: RequiredISBN: 9789814136150
Title: Development Communication in Directed Social Chang
Publisher: Singapore:AMIC
Author: Srinivas R. Melkote
Status: Required
ISBN: 9780393935578
Title: Media Politics: A Citizen's Guide
Publisher: New York: W.W. Norton and Co.
Author: Shanto Iyengar
Status: Required
ISBN: 9780813341729
Title: Public Opinion
Publisher: Boulder, CO: Westview Press
Author: Glynn, C., Herbst, S., O'Keefe
More textbook information including prices
Enrollment Information
- Upper Division