MKT 311 - Consumer Behavior
Description
Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
Meeting Information
| Days | Times | Room | Meeting Dates | Instructor |
|---|---|---|---|---|
| MW | 9:00 AM - 10:15 AM | Bell Tower 1422 | 8/24/2024 - 12/14/2024 | Alysha Hachey |
Status: Open
Class Number: 2528
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/24/2024 - 12/14/2024
Grading: Letter Grade
Class Availability
Information below is 24 hours old.
Enrollment Total: 7
Available Seats: 28
Wait List Capacity: 15
Wait List Total: 0
Textbook / Other Materials
Status: RequiredISBN: 9781119912460
Title: Consumer Behavior
Publisher: John Wiley & Sons, Incorporate
Author: Ruvio
Status: Required
ISBN: 9781119912460
Title: Consumer Behavior
Publisher: John Wiley & Sons, Incorporate
Author: Ruvio
More textbook information including prices
Enrollment Information
- Upper Division
- Includes any In Person Meeting