BUS 545 - Strategic Marketing Management

Description

Hours: Three hours seminar per week Description: The primary objective is to develop skills and gain experience in analyzing a business¿s situation and then formulating, implementing, and monitoring marketing strategy in a competitive environment. Focuses specifically on issues such as selecting segments in which to compete, developing meaningful points of differentiation and positioning statements, allocating resources, designing products, setting and managing prices, developing and managing distribution strategies, and developing and managing promotion strategies. Analysis related to these topics will be carried out through cases; application of the processes in discussion will be illustrated through a marketing strategy simulation game.

Meeting Information

Status: Open
Class Number: 2457
Session: Extended Session 1
Units: 3.00
Class Components: Seminar
Career: Postbaccalaureate
Dates: 8/24/2024 - 12/14/2024
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 10
Available Seats: 15
Wait List Capacity: 5
Wait List Total: 0

Enrollment Information

• Graduate Division
• Synchronous online