Fall 2024 Course Offerings

MKT 311 - Consumer Behavior

Description

Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.

Meeting Information

Info current as 12/21/2024
Days Times Room Meeting Dates Instructor
ARR Online 10/19/2024 - 12/14/2024 Violet Christopher

Status: Open
Class Number: 2348
Session: Extended Session 11
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 10/19/2024 - 12/14/2024
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 18
Available Seats: 22
Wait List Capacity: 10
Wait List Total: 0

Textbook / Other Materials

Status: Required
ISBN: 9781119912460
Title: Consumer Behavior
Publisher: John Wiley & Sons, Incorporate
Author: Ruvio

Status: Required
ISBN: 9781119912460
Title: Consumer Behavior
Publisher: John Wiley & Sons, Incorporate
Author: Ruvio

Status: Required
ISBN: 9781119912415
Title: Consumer Behavior
Publisher: John Wiley & Sons, Incorporate
Author: Ruvio

More textbook information including prices

Enrollment Information

  • Upper Division
  • Asynchronous online

Notes

This section is restricted to students in the Business Online Completion program. Tuition is per unit ($550) and does not follow the tiered (0-6 units) or (6.1 plus) tuition structure for regular courses. Enrollment in this section for non-business online students requires permission from the Business Online program director.
Prerequisite course required. Consult CSUCI Catalog