COMM 350 - Strategic Communication

Description

Hours: Three hours lecture per week Description: Course provides an introduction to the concepts and skills associated with risk communication, crisis communication, public relations, and event planning. Students will learn to research, implement, and evaluate strategic communication plans across multiple channels and will explore the theory and practice of strategic communication within the non-profit, environmental, and health contexts.

Meeting Information

Info current as 5/16/2024
Days Times Room Meeting Dates Instructor
TTH  3:00 PM  -  4:15 PM  Bell Tower 1302 8/21/2021 - 12/11/2021 Laura Mitchell

Status: Open
Class Number: 1422
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/21/2021 - 12/11/2021
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 11
Available Seats: 17
Wait List Capacity: 5
Wait List Total: 0

Textbook / Other Materials

Status: Required
ISBN: 9781119651543
Title: New Rules of Marketing & PR
Publisher: John Wiley & Sons, Incorporate
Author: Scott

Status: Required
ISBN: 9781119651604
Title: The New Rules of Marketing and PR
Publisher: Wiley
Author: Scott

Status: Required
ISBN: 9780063001701
Title: Apocalypse Never
Publisher: HarperCollins
Author: Shellenberger

Status: Required
ISBN: 9780063001695
Title: Apocalypse Never
Publisher: Harper Collins Canada, Limited
Author: Shellenberger

More textbook information including prices

Enrollment Information

  • Upper Division
  • Includes any In Person Meeting