Fall 2018 Course Offerings

MKT 490 - Special Topics

Description

Hours: Three hours seminar per week Prerequisites: Consent of the instructor In-depth analysis of current topics in marketing. Topics vary each semester.

Meeting Information

Info current as 11/13/2024
Days Times Room Meeting Dates Instructor
TTH  10:30 AM  -  11:45 AM  Bell Tower 2352 8/25/2018 - 12/21/2018 Taylan Yalcin
TTH  10:30 AM  -  11:45 AM  Bell Tower 2352 8/25/2018 - 12/21/2018 Taylan Yalcin

Status: Closed
Class Number: 1994
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Dates: 8/25/2018 - 12/21/2018
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 20
Available Seats: 0
Wait List Capacity: 15
Wait List Total: 0

Enrollment Information

  • Upper Division
  • Repeat 2 times up to 6 units.
  • Repeatable by topic.

Notes

This course will explore how digital advertising (e.g., on web browsers and phones) is bought and sold. We will focus on programmatic advertising, which is the sale of digital advertising through automated real-time bidding markets for advertising spots. Students will gain an understanding of how programmatic advertising works, the role it plays in society, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of running a programmatic advertising campaign.