MKT 411 - New Product Development & Mgt
Description
Hours: Three hours seminar per week Prerequisites: MKT 310 Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.
Meeting Information
| Days | Times | Room | Meeting Dates | Instructor |
|---|---|---|---|---|
| TTH | 6:00 PM - 7:15 PM | Broome Library 1750 | 8/27/2016 - 12/23/2016 | Ekin Pehlivan |
Status: Open
Class Number: 1063
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Dates: 8/27/2016 - 12/23/2016
Grading: Letter Grade
Class Availability
Information below is 24 hours old.
Enrollment Total: 24
Available Seats: 6
Wait List Capacity: 0
Wait List Total: 0
Textbook / Other Materials
Status: RecommendedISBN: 9780078029042
Title: New Products Management
Publisher: McGraw-Hill
Author: Crawford
More textbook information including prices
Enrollment Information
- Upper Division