MKT 311 - Consumer Behavior
Description
Hours: Three hours lecture per week Prerequisite: MKT 310 Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
Meeting Information
| Days | Times | Room | Meeting Dates | Instructor |
|---|---|---|---|---|
| MW | 1:30 PM - 2:45 PM | Broome Library 1750 | 8/27/2016 - 12/23/2016 | Susan Andrzejewski |
Status: Open
Class Number: 1062
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/27/2016 - 12/23/2016
Grading: Letter Grade
Class Availability
Information below is 24 hours old.
Enrollment Total: 18
Available Seats: 17
Wait List Capacity: 10
Wait List Total: 0
Textbook / Other Materials
Status: RequiredISBN: 9781616144296
Title: Consuming Instinct
Publisher: Prometheus Books, Publishers
Author: Gad Saad
Status: Required
ISBN: 9780061241895
Title: Influence
Publisher: HarperCollins Publishers
Author: Cialdini
Status: Required
ISBN: 9780385523899
Title: Buyology
Publisher: Knopf Doubleday Publishing Gro
Author: Lindstrom
More textbook information including prices
Enrollment Information
- Upper Division