MKT 409 - Marketing Research

Description

Hours: Three hours lecture per week Prerequisite: MKT 310 and one of the following: MATH 329, MATH 352, and POLS 310 or SOC 325 Description: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).

Meeting Information

Status: Open
Class Number: 1225
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/22/2015 - 12/21/2015
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 11
Available Seats: 24
Wait List Capacity: 20
Wait List Total: 0

Textbook / Other Materials

Enrollment Information

• Upper Division

Notes