MKT 431 - Digital Advertising

Description

Hours: Three hours seminar per week Prerequisite: Junior or Senior Standing Description: Presents and analyzes contemporary digital advertising with a strong emphasis on programmatic advertising, which is the automated buying and selling of digital advertising spots. Topics include the history of digital advertising, how the programmatic advertising industry works, the roles it plays in society, privacy concerns that arise with it, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of managing a programmatic advertising campaign.

Meeting Information

Status: Open
Class Number: 2229
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Dates: 8/22/2020 - 12/18/2020
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 18
Available Seats: 2
Wait List Capacity: 5
Wait List Total: 0

Textbook / Other Materials

Enrollment Information

• Upper Division
• Free Course Materials

Notes