MKT 415 - Brand Management

Description

Hours: Three hours lecture per week Prerequisite: MKT 310 Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.

Meeting Information

Status: Open
Class Number: 1167
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Dates: 8/26/2017 - 12/22/2017
Grading: Letter Grade

Class Availability

Information below is 24 hours old.
Enrollment Total: 14
Available Seats: 16
Wait List Capacity: 0
Wait List Total: 0

Enrollment Information

• Upper Division

Notes