MKT 310 - Principles Of Marketing

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Description

Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info current as 5/1/2024

Section	Class #	Type	Days	Time	Location	Instructor	Course Details [Key]
1	3989	LEC	ARR		Online	Maria Ballesteros-Sola
	4133	LEC	S	8:30 AM  -  12:30 PM	Santa Barbara City College	Michael Seay