BUS 545 - Strategic Marketing Management
Show Details for Open Courses Only
Description
Hours: Three hours seminar per week Description: The primary objective is to develop skills and gain experience in analyzing a business¿s situation and then formulating, implementing, and monitoring marketing strategy in a competitive environment. Focuses specifically on issues such as selecting segments in which to compete, developing meaningful points of differentiation and positioning statements, allocating resources, designing products, setting and managing prices, developing and managing distribution strategies, and developing and managing promotion strategies. Analysis related to these topics will be carried out through cases; application of the processes in discussion will be illustrated through a marketing strategy simulation game.
Units: 3.00
Grading: Letter Grade
| Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|
| 1 | 2800 | SEM | W | 6:30 PM - 9:30 PM | Sierra Hall 2422 | Michael Prior |
|
Key for Course Detail Icons
- = Course Open
= Course Closed
= Course Details
= Textbook Info
= General Education- = Extended University
= Service-Learning
= Blended
= Online
= No Cost Course Materials
= Low Cost Course Materials