Fall 2023 Course Offerings

MKT 320 - Marketing Strategy

Show Details for Open Courses Only

Description

Hours: Three hours lecture per week Prerequisite: MKT 310, or concurrent enrollment is permitted Includes strategic analysis of a firm's activities from the marketer's point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

Units: 3.00
Grading: Letter Grade

Info current as 11/20/2024
Section Class # Type Days Time Location Instructor Course Details [Key]
1 2500 LEC ARR Online Violet Christopher Course Open Class Details Extended University Class Online Class
2 2676 LEC ARR Online Violet Christopher Course Open Class Details Extended University Class

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